Noriya is Executive Director of JETRO San Francisco and head of innovation, and has 15+ years of experience at JETRO in international business and new market strategy. He has been integral in projects which have helped 500+ Japanese companies expanding their business all over the world, as well as 100+ North American companies setting up offices in Japan. Through JETRO’s innovation projects including the Global Acceleration Hub and J-startup program, Noriya supports Japanese startups expanding in Silicon Valley with various services including boot camps, mentoring services, pitch events and partnering events.
Will is Project Coordinator for Innovation at JETRO San Francisco. Having lived in Japan and studied Japanese for 10+ years, he has a strong grasp of the language and culture. His experiences and natural business sense lead him to be a key liaison pivotal to the success of JETRO’s Startup and Innovation programs. For any inquiries related to Japanese innovation, contact Will at or LinkedIn.