The Internet Trends Report 2019 (aka Mary Meeker’s Crystal Ball)


Every summer since 1995 Mary Meeker, founder and Managing Partner of Bond Capital (and formerly of Kleiner Perkins) has released her “Internet Trends Report.” This year’s edition is a massive 333 slides (up from 280) last year – perfect reading for an 11-hour plane flight!


While I strongly recommend that you download the full report (here) for some bedtime reading, I will share with you the things that jumped out at me as I went through it.

  1. In 2018 more than 50% of the world’s population (3.8 billion people) was connect to the internet. While the growth rate is slowing, it is expected to stay above 5% per year for the next few years. Almost all of the growth is expected in Asia, Africa and the Middle East.

  2. Technology companies now by far the most valuable companies in the world. Of the top eight (8), only Berkshire Hathaway is a not a technology company. The top eight (in order) are: Microsoft, Amazon, Apple, Alphabet, Berkshire Hathaway, Facebook, Alibaba, Tencent.

  3. For the first time ever, American adults spent more time on their mobile devices than they did watching TV (226 minutes for mobile vs. 216 minutes for TV).

  4. A staggering 25% of Americans consider themselves to be “always on-line.” Among the 18-29 demographic the number goes up to an amazing 39%.

  5. Multi-player video games are becoming a real challenger to established social media platforms. These games, such as Fortnite, have over 250m active users almost all of whom are under the age of 17. These users are more likely to be found communicating with each other on Twitch or Discord than on Facebook. It will be interesting to see how Facebook and Google respond to this shift.

  6. FinTech is hot all over the world and challenger applications are scaling in all region. A key target for these apps and services are the “under-banked” and “un-banked” consumers around the world. For instance, less than 27% of adults in Southeast Asia have bank accounts. The ride hailing service, Grab, is now offering GrabPay to its millions of customers. In 2018, transaction volume on Grab pay increased 4x.

  7. A next generation of tools are powering a dramatic increase in image-share as well as using images as a visual storytelling medium. Canva from Australia is a great example of this type of tool.

The report contains many more insights and nuggets of data. What did you find the most interesting?

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